I am often told by real estate agents that sellers are not receptive to the idea of Home Staging. It's usually cost related. Sellers don't want to, or can't afford, the expense of staging.Cost is easily addressed when the agent fully understands the value, and is able to justify the investment to their sellers. There are plenty of articles and blog posts written and more than enough information online supporting the value of Home Staging.What I want to talk about today is another issue....I'm surprised at just how many agents don't realize the value Home Staging brings to their business. Sure, they see it as a tool for the seller, but they don't always see it as a tool for the agent. On my website I ask and answer this question to real estate agents: How Can Home Staging Help You? In addition to listing the benefits of having a Home Stager meet with your sellers, I also provide a printable pdf which includes a sample script to use for suggestiong a Home Staging Consult. Many agents don't know how to suggest Home Staging without sounding like they are insulting the homeowner. They don't know how to tell a seller that their home is dated or dirty or smells without offending them. They avoid the subject rather than risk losing the listing.The solution is education....A real estate agent must fully understand, and know how to express, the value of the service and they must be confident in their delivery when suggesting it.______________________________________________________________________________
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Professional Home Staging in New Hampshire
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New Hampshire Home Staging FAQ
